Building a successful startup and product or service is all about execution, but execution shouldn't be blind. This episode looks at the research and validation questions to ask, customer feedback at the product development stage, how to prioritise features and ideas in or out of scope, and what 'good enough' looks like at the early stage. Guest Stephen Budd has an unusual mix of research, data analytics, and product management skills and has brought software products to market in multiple countries, and led the product management of solutions that have been named eCommerce Innovation of the Year and Best New Product. His customer and market validation work for private and public sector clients has ensured some truly terrible product ideas have gone back to the drawing board, saving heartache and money for all involved, and has helped refine ideas with an inkling of potential into solutions with a robust market opportunity and clear value proposition.

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