Taking a more thoughtful approach to understanding market focus was a major learning for Wendy Lea, when as an experienced CEO of a very hot, very high growth VC backed freemium software startup, her urgency to execute led to mistakes that she now recognizes were avoidable. Answering a question posed by a student startup, she references Steve Blank as someone she learns from every single time they meet and shares her thoughts on why a customer development playbook is a necessary reality check to all the BS talked around product-market fit.

Having delivered business solutions in 30 countries, Wendy brings a worldly point of view to digital innovation and her entrepreneurial pursuits - she's currently CEO of Cintrifuse and on the Board of Techstars.  In 2012 and 2013, she was recognized as a Women of Influence in Silicon Valley and in San Francisco.

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This mini extra episode is the audio of Vicky Brock's March 2018 TEDx Talk about coping with an involuntary career or life pause. After the shock of overhearing she was about to be put on gardening leave from the company she had founded, Vicky found the old map she'd used to navigate her life no longer applied. This is her story of the process she used to be ready to begin again.

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The how, why and what you need to know about flexible and remote working with Dana Denis Smith. After realising her first business could not scale, Dana founded Obelisk Support to keep City lawyers, especially mothers, working flexibly around their personal commitments and to provide clients with quality legal support solution onshore. She now manages 1500 remote working lawyers, with over 1 million hours of capacity, and was named by The Times as one of UK's Top 50 Employers for Women and Outstanding Innovator by Legal Week for getting alternate ways of working accepted. "I don't care to be a sexy business owner, I want a sustainable business for the long-term".

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Back by popular demand, Mark Logan joins me to talk about why founders block their company's success if they don't learn how to manage their idea flow and communication processes. We explore how product market fit is necessary, but not sufficient, the MVP trap, how to surface bad news internally and why so many startups are in the process of failing slowly. Mark is former Skyscanner COO and IOD Director of the Year.

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How do you iterate your way to product market fit without scaring your investors? And what are the best practices as your company grows to multiple locations, or your team is spread across several sites? Tom Adeyoola, CEO and Founder of fashion technology company Metail, has grown his startup to over 100 people, raised $20million in strategic investment and had offices in both London and Cambridge from day one. He joins Vicky Brock to share the very deliberate people management processes he has evolved to develop his teams and combat any feeling of us and them. He also talks about how Metail looked beyond domestic markets and use the concept of 10x improvements to ensure that the products they bring to market are positioned in a way that will deliver sufficiently disruptive change.

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