Alex Feechan, founder and CEO of outdoor clothing brand Findra, gives a masterclass on starting your own product or clothing business. From research, market validation, to knowing your customer and shrewd proto-typing of a capsule product range, she gets into the detail of how she spent a year de-risking and building customer and industry validation for her new clothing brand in its "pre-start" phase - all before spending any money. She explains why slowing down was so critical to success, because it let her really understand her customer needs, how she has learned to listen to and trust her gut instincts - and why fours years in and significant growth later, she might just be at the start line.
Rachel Bews founded ALICAS, a startup with social purpose and ambitions to scale globally, and she joins Vicky Brock to discuss the particular factors 'for good' businesses need to think about as they startup and plan their growth. A social media professional, with an extensive background in content marketing, she also advises an entrepreneur struggling to get an impact from their social marketing efforts that perception is reality - founders can't afford to be so busy working on their startups that they delay working on the business and personal brands, as they are the same thing. She provides some tips, tools and organic & paid approaches that will help young businesses get more impact from their social media and social purpose efforts - and announces her new Tags-On clothing appeal, to help women fleeing domestic violence to dress with confidence and dignity.
Entrepreneur Jamie Shankland has taken products to market in 40 countries and has found problems worth solving in sectors including oil & gas, fashion and online events planning. He shares the lessons he has learned about ensuring customer meetings have meaningful outcomes, better business development, finding out what customers really, really want as he advises a founder with only 7 months cash left who is trapped having lots of conversations that have yet to convert into paying customers. "You need to reach out to people as you design and certainly before you finish the product. We're ultimately solving problems, your product is only that thing that solves the problem - it is that underlying customer problem that drives everything. Whenever you speak to a customer, it has to be linked to an outcome."
CEO, Chairman and NXD Kenny Fraser advises a solo founder having an existential crisis about what their role as CEO should be, urges entrepreneurs not to neglect their own personal and professional development - and advises a founder to forget everything they've heard about sales and commissions, in order to ensure their team remains aligned to common goals and a shared compensation structure. Great insights on people, teams, incentives and the growth mindset.
Taking a more thoughtful approach to understanding market focus was a major learning for Wendy Lea, when as an experienced CEO of a very hot, very high growth VC backed freemium software startup, her urgency to execute led to mistakes that she now recognizes were avoidable. Answering a question posed by a student startup, she references Steve Blank as someone she learns from every single time they meet and shares her thoughts on why a customer development playbook is a necessary reality check to all the BS talked around product-market fit.
Having delivered business solutions in 30 countries, Wendy brings a worldly point of view to digital innovation and her entrepreneurial pursuits - she's currently CEO of Cintrifuse and on the Board of Techstars. In 2012 and 2013, she was recognized as a Women of Influence in Silicon Valley and in San Francisco.